Is it me or this the UFC brand so pervasive in the minds of mainstream fans that they won't recognize any other organizations that show out MMA. Calling everything MMA as UFC is nothing new but it sure feels like the UFC brand is stronger than ever.
I don't mind the freak shows that these gone by night MMA companies create, but really, all they can hope for is quick bucks if the PPV and audience show up. Pretty risky propositions.
The only other legitimate company that consistently puts out fights and is on the MMA RADAR is Strikeforce. And they are concentrated in the California area. The west coast has always been receptive to MMA. The UFC has really been the only ones able to capture the east coast fans. They are pretty rabid about buying whatever bullshit fights get spewed out.
Anyways, the spectacle is still greater than the sport.
